I was tasked with art directing a photoshoot for a pitch involving an outdoor retail client. I crafted the look and feel, created mood boards for the photographer, picked locations and coordinated the photoshoot. The concept for the shoot was trying to enjoy the great outdoors in Birmingham, MI, the city the retailer was located in. The goal was showcasing creativity and sense of humor by finding a way to enjoy camping, kayaking and relaxing in a hammock in an urban setting. Photos by bodeche.

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